Illustrations for the Finnish watch brand
S.U.F Helsinki is Stepan Sarpaneva's watch brand that is Finland, through and through. I worked on key art illustrations for new watch launches reflecting the theme of the watch model. The artworks are prominently displayed on www.sufhelsinki.com website next to the watches and produced as prints and merchandise.
S.U.F 180 sketching process
Started with Koli as the initial inspiration
Maybe some archipelago vibes?
Lapland vibes with elevated horizon
Playing with the lake as mirror surface
Color treatment to reflect the dial color of the watch
